The By The Glass wine preserving dispenser gives wine retailers huge advantages when selling wine to their customers. By The Glass UK asked our retailers what they think the main advantages to using a By The Glass dispenser are:

Try Before You Buy Samples

Being able to offer customers a sample of wine before they purchase the bottles is a key advantage to the retailers who use a By The Glass system in their stores. By demystifying the wines on offer, as well as making sure the customer is confident in their selection means that our retailers set themselves apart from the norm, and create a special buzz about their stores.

By customers being able to try the wines, and therefore know that they like the wine before they pay for it, it creates a certainty with customers and a reassurance that they are spending their money on something they will love and enjoy. This, coupled with the level of service which they receive means they will make repeat visits to the store, and means their average spend is increased because they are buying wines they love.

Marketing Opportunities

By having a large selection of wines to sample all the time, this naturally creates an interest. Our retailers use this buzz, and develop it with slick social media campaigns and newsletters to tell their customer base about the new wines they have in store, and the special offers which they are running.

This creates extra interest in our retailers, and means that customers become loyal customers and who are always returning to see what news wines are available to sample and buy.

Upselling / Increasing Customer Spend

When the customer is 100% happy and confident in their purchase, it leads to a higher spend per customer (often on cases as well as bottles) and because the customer knows they like what they are buying, they are prepared to trying something new, and often at a price level above what they would normally be comfortable spending on wine.

Wider Range

Using By The Glass systems means that retailers can hold ad-hoc tastings, with customers able to try wines at any time. Not only this, but they can open a wider range of wines for their customers to sample, and be confident that they will be in great condition.

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