Vagabond Wines in the Fulham Broadway area of London are the latest company to have By The Glass systems installed. They opted for 5 custom made 20 bottle systems in the new store. Established by Stephen Finch in 2009, Vagabond Wines has been created to offer customers a new way of buying wine.
The By The Glass wine dispenser and preservation systems allow customers to sample 100 bottles of wine at any one time. Customers can therefore experiment with 100 wines that are on offer and new wines they may not have tried before. All wines are available in 35ml samples, each costing 50p, all the way from 2009 Pinot Grigio delle Venezie by Allegrini to 1996 Chateau Lagrange.
The wines are categorized by style, for example ‘crisp’ whites, and ‘bold’ reds, as well as purchase occasions like “Pairs with Thai Food” and “Friday Night In”.
Vagabond Wines offers a range of 100-150 lines, which are merchandised by style and occasion rather than country and grape, and which come with take-away shelf-talkers.
Vagabond Wines Results
“It’s just crazy that in this day and age customers should have to part with a good sum of money on a bottle of wine without knowing what it is they’re buying. That’s why we’re allowing customers to taste 100% of our red, white and rosé wines before they buy anything. People are really loving the concept. The ladies seem particular enamored with it as they can try at their leisure without feeling under pressure.”
Visit Vagabond Wines Installation page at www.by-the-glass.co.uk/installations/vagabond-wines-london/
Visit Vagabond Wines website at www.vagabondwines.co.uk/