Author Archives: Darren Pinder

Do you remember entering a clothing store and being confronted with a pushy sales staff right away? Luckily they seem to understand better nowadays that most people are smart enough to find their own way and rather look around by themselves first.

We strongly believe too many in-store tastings are too close to being jumped by pushy sales staff in a clothing store. We fully accept that there are positive intentions behind tastings poured by staff, while providing information, engaging in conversation and asking for feedback! But please realise this could intimidate the consumer and be off putting. Certainly people in their 20s to 40s don’t seem to want to muse on the flavours and after-taste of the Rioja they have just tried. They would rather do it without being disturbed and then ask for help if needed. Continue reading →

Bringing retail labels onboard could boost your sales A lot of restaurants think that customers are reluctant to buy their wine when they know the markup compared to the supermarket or off-licence. So how do they try and improve this … Continue reading →

Coming from the beer business, I was always interested in how the wine trade takes a lot of time talking about the taste and history of wines. When we sampled the beer stocks there wasn’t much comment on the taste or expectation anyone to care about our opinions. Continue reading →

There are a lot of opinions on the best temperature to serve wines. We all know that the right temperature can make or break the drinking experience and there are a lot of books, experts and guides to serving it right. But are they actually giving you the information that you really need to give the customer what they want? Continue reading →

By The Glass International (BTGI) are delighted to announce the appointment of Tamworth based T & J Installations Ltd (T&J) as their sole UK distributors and maintainers for their internationally renowned and award winning wine preservation and dispensing systems. BTGI … Continue reading →

The biggest regret we hear from prospective clients who cannot currently afford one of our systems is that during this difficult economic time, capital expenditure budgets have been heavily reduced – or even frozen – and therefore they cannot obtain … Continue reading →